I study pop culture history with fine art photography of consumer products.

Instead of responding to the traditional themes and objects captured by master still life photographers and painters, my work responds to the pop cultural objects people in my generation grew up with. Video game cartridges instead of fruits. Cigarette cartons instead of flowers. Allegories about pop culture arranged with manufactured Duchampian and Warholian objects. My work overlaps fine art still life photography with advertising product photography. It asks, are you looking at a commercial photographic image selling you a product or a fine art photographic image selling you cultural nostalgia ? A warning about the perils of consumerism? Or a celebration of the everyday object because “A thing of beauty if a joy forever” like Keats suggested.

Interested in working with Victor Koroma?  Send an email.