Beginning in 2015, The Changing Landscape of American Retail is an ongoing documentation of the shift from traditional brick-and-mortar locations where we once socialized and interacted with our community to the stark and generic essential for e-commerce.

Like memories, familiar retail entities are fading away. Today, they stand as modern-day ruins and architectural artifacts that reach into the not-so-distant past of our own maturing interests and evolving identities.

The Changing Landscape of American Retail is an exercise of looking to the past and peering into the future, serving as a metaphor of how technology is accelerating cultural change in the modern world. I know you can’t fight change, but that doesn’t mean you can’t be sentimental.

https://jesserieser.com/projects/changing-landscape-american-retail/