I started this project last summer after learning about my friend, Dani Loftus' digital fashion company called 'This Outfit Does Not Exist'. I was curious to see what would happen if I shot everything with the film formats that I use in my practice with a digital approach to fashion. I first worked with my friend Patrick Carroll, an artist based in LA who uses hand-knit cashmere garments as a canvas for his poetry for the clothing on the models pre-digitized. I was then connected to Regina Turbina and Z.X. Studio by Dani to dress the models in digital garments by various designers. Regina Turbina is a digital fashion designer who founded the digital fashion platforms, Artisant and Replicant. I wanted to experiment with this technology with keeping the integrity of film photography intact with this project.
Softly Spoken, Seat Belts Unbuckled
03.02.22 — Reid Calvert
I started this project last summer after learning about my friend, Dani Loftus’ digital fashion company called ‘This Outfit Does Not Exist’. I was curious to see what would happen if I shot everything with the film formats that I use in my practice with a digital approach to fashion. I first worked with my friend Patrick Carroll, an artist based in LA who uses hand-knit cashmere garments as a canvas for his poetry for the clothing on the models pre-digitized. I was then connected to Regina Turbina and Z.X. Studio by Dani to dress the models in digital garments by various designers. Regina Turbina is a digital fashion designer who founded the digital fashion platforms, Artisant and Replicant. I wanted to experiment with this technology with keeping the integrity of film photography intact with this project.