Every day you are exposed to over one thousand commercial impressions that you can't skip.
Brand logos and commercial messages are on products, shops, store windows, billboards, bus stops, street furniture, flyers, newspapers, magazines, television and of course in all of your homepages.
According to several studies, the human brain really cannot process so many exposures: advertising is sending us messages on a subconscious level, and we can’t skip all of them.
We created the SkipAd stickers to highlight and hijack advertising messages in our physical space that we cannot skip. To join the project, download open-source design of the stickers to make your own, or buy them at no-profit price on http://skip-ad.tumblr.com/join
a project by: Alessandro Grespan (@grespam - www.alessandrogrespan.me) & Giulia Vigna (@giuliavigna -
