We recently created a new identity for RepHike, a tech start-up based in Buffalo, NY that helps brands find and collaborate with inspiring people.
For the project we immersed ourselves in the world of influencer marketing and our big takeaway was that for an industry built around people and relationships it didn’t feel very human. In response we carved out a unique, relevant and authentic new identity for RepHike with natural colours, plain language and a focus on people, photography and fonts with humanity & personality. We brought this all together under the message, “find your people”.
