The work of Ray Sell attempts to simultaneously dissect the messaging and provide commentary on this phenomenon, particularly focusing on its impact on the development of the male archetype. Taking images and magazine clippings from a vast swath of media over the last 60 years, Mr. Sell is determined to create a forum for self-reflection and debate, and question the very ethos by which our culture rears its male brood. By capturing and re-appropriating images of motorcycles and muscle cars, nude women and fierce beasts, cowboys and Indians – Mr. Sell has created a different message with his assemblage of fantastic collage arrangement, vivid colors and these poignant relics from media of days past. By removing the images from their original environs, he has stripped them of their intended meaning and given them his own voice
