A creative team at gyro – a global advertising agency – decorate and personalize notebooks to give away as prizes to students. The agency’s Executive Creative Director Kash Sree hosts 10-week courses on behalf of the AdHouse school in New York City as a way to teach people how to concept and put together creative portfolios. Each week, the students are given a brief that they have to create advertisements for. A week later, they are personally critiqued at the agency itself. And each week the best execution is deemed “The Ad of the Week.” As a way to reward and motivate the students, as well as give them a glimpse of the agency’s unique and unconventional culture, the team decided that each week’s winner would be gifted a personalized gyro notebook.
