“Our world is changing at a breakneck pace. We need leaders that understand these complex changes and can steer us through them with experience, intelligence, and empathy. Mark Tracy is not afraid to speak truth to power and fight against corruption, hypocrisy, and fiscal irresponsibility.”

To create a compelling brand for the Mark Tracy campaign. “It is important to do
something different than the political norm.”

Inspired by comic book superhero’s... we designed Mark Tracy’s campaign to describe everything that surrounds his character and his intentions... bold, exciting, changing, transitioning, moving, futuristic, colorful and positive.

Mark Tracy (and team) ended up loving the results! The campaign is currently live and the election is this September 2018.

https://www.behance.net/gallery/65481307/Mark-Tracy-Campaign-Branding