Lunar Industries Ltd. is the mysterious company from the movie Moon, directed by Duncan Jovens, which plays out in the year 2035. It is the world’s largest producer of fusion energy and it produces enough energy to support nearly 85% of the world’s population needs. We begin by seeing the entity as revolutionary in the energetic field because of its good impact on the planet. However, as the story unfolds, we understand that Lunar Industries hides one of its sides and that behind the innovating politics are dark and upsetting secrets which put the brand’s integrity at risk. This dynamic and repetitive act of showing and hiding is a central point in the development of my proposition for the rebranding of the company’s graphic identity. That repetition, not only is explicit in the movie, but it will also be its brand.

https://www.behance.net/gallery/57702017/Lunar-Industries-Ltd