Hudson Valley Brewery makes some of the best sour beer in the world right now. Located in Beacon New York, Hudson Valley Brewery weaves storytelling and narration into their products, giving them unique names and showcasing bold distinct artwork. I am responsible for taking their ideas and bringing them to life through inventive images and soft colorful pallets. While some are more literal than others, the beer labels represent my own exploration into these narratives and my desire to bring more illustration and comic art into the craft beer world. They are meant to pull the viewer in and then live beyond the time spent drinking the beer. Hopefully these illustrations are inspiring more people to talk about what beer labels should look like and the thoughts and intentions behind each one.
