Submission Collage

Analog Collages by Hondo Ratkovic

I am Hondo. My name sounds like a pseudonym, but it is not.

I have been working in the film and advertising industry for almost 3 decades, my whole life consists of images. My professional work is consumed faster than a fast food menu. Especially today, when everything is increasingly digital, I have long felt the need to create something with my own hands.

I have always had a passion for vintage magazines, advertisements and their iconic images, which have not lost their relevance. Their messages, however, are from a different time. Some of my work revolves around advertising, its messages and imagery. I love the ambiguous, the ironic. I love telling stories in pictures, giving things a new meaning and opening up new perspectives. In doing so, I stick to "less is more".

I invite you into my world of stories.


http://www.hondoratkovic.com

Analog Collages by Hondo Ratkovic

I am Hondo. My name sounds like a pseudonym, but it is not.

I have been working in the film and advertising industry for almost 3 decades, my whole life consists of images. My professional work is consumed faster than a fast food menu. Especially today, when everything is increasingly digital, I have long felt the need to create something with my own hands.

I have always had a passion for vintage magazines, advertisements and their iconic images, which have not lost their relevance. Their messages, however, are from a different time. Some of my work revolves around advertising, its messages and imagery. I love the ambiguous, the ironic. I love telling stories in pictures, giving things a new meaning and opening up new perspectives. In doing so, I stick to “less is more”.

I invite you into my world of stories.

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